1. Hasta La Visa Ratings
In the modern era of the internet, PVRs, DVRs and iTunes, ratings simply don’t mean nearly as much as they used to. As long at THE SARAH CONNOR CHRONICLES continues to attract 7-10 million viewers a week, the show will remain on the air. As it essentially serves as a glorified commercial for where the serious money is now being made: Foreign Sales and DVD Box sets.

2. It’s not just a show, it’s a brand
With the fourth film TERMINATOR SALVATION: THE FUTURE BEGINS already staking out a May 22, 2009 release date, FOX and Warner Bros aren’t about to cancel CONNOR and tarnish the luster of one of their most valuable and storied franchises. And don’t even get me started on the t-shirt sales!

3. Prepare for TERMINATOR 24/7
Come May 2009, get ready for an invasion of an entirely different nature as the combined marketing muscle of Warner Bros. and FOX hype up the season finale of the TV series alongside the launch of the fourth movie. Forget manipulative and brilliant robots. Watch in amazement as the real evil geniuses [Hollywood executives] use the television series to build audience awareness for a successful movie which in turn helps bring more viewers back to the small screen come Fall 2009.

Filed under : Season 1